Italian brand Brilla celebrates International Pasta Day with “Pasta Month” – to be held during October in Israel. International Pasta Day is celebrated every year on October 25, as an international tradition that began in 1995 in Rome. On October 25, 1995, the first pasta meeting took place. 40 pasta experts and manufacturers from around the world attended, in order to enrich the knowledge regarding pasta and its issue.
The leading pasta brand in Italy, Brilla, will celebrate “Pasta Month” in Israel this year. This event will be held during October. In this framework, it will launch a new product: ‘Brila Papiri’. In addition, there will be re-launched Brila sauces with an improved recipe. Special activities will be held at selected points of sale throughout the country too.
Data from the Brila brand show that since the beginning of the corona epidemic, there has been a significant increase in pasta consumption in Israel. Statistics show that about NIS 608 million was spent on it as of 2020. The average Israeli family currently consumes about 7 kg of pasta a year, compared to the Italians who consume about 30 kg a year.
A survey conducted by the Brila brand in Israel shows that 94% of consumers in Israel buy pasta. 44% eat it 2-3 a week and 25% eat once a week. 71% of respondents answered that they eat it for lunch. The survey also showed that pasta is a favorite dish for many members of the family: The Israeli consumer prefers to purchase the Brilla brand. Considered in his eyes to be delicious, prestigious, and high quality. In addition, we noted that the pasta product in Rila, is impressive when served as a hospitality dish and is “similar to a dish in a restaurant”.
They are considered a complementary product. It was found that 58% of households in Israel indicated that they buy Italian sauces. More than half use it 2-3 times a week. 34% use Italian sauce once a week, 21% use it once every two to three weeks.
Here is everything you did not know about pasta:
- The Italians and Chinese quarrel over who created pasta first. According to scholars on the subject, it was first introduced in the 13th century by Marco Polo, after he was first exposed to it on one of his trips to China. On the other hand, ancient recipes show that the Italians knew the pasta even before Marco Polo returned from his travels.
- The word pasta in Italian means dough.
- World consumption of pasta is on average 6 kg per year per person.
- Pasta in Italy is used as a first course and sometimes even eaten as two servings a day. In Israel, on the other hand, it is served as a main course.
- The average Israeli eats on average between one and a half servings of pasta a week.
- The favorite pasta among Americans is macaroni and they prefer the four cheese sauce.
- In Italy it is customary to match the shape of the pasta to the sauce: a thin and delicate pasta is suitable for a light sauce. Such as: tomato sauce, olive oil, and basil. Compared to thick pasta suitable for a heavy and thick sauce such as: mushroom cream, rosa tomato sauce, and alfredo. The folded pastas like the papillon and puzzli are served in combinations of vegetables and meat.
- It is commonly thought that pasta is fattening but it is rich in carbohydrates and low in fat. 100 grams contains only about 150 calories !!!. The amount and type of sauce add the excess calories.
Brilla brand experts have compiled 7 tips for proper pasta cooking for the pasta month:
- Pasta is cooked exclusively in a large, deep pot.
- The right amount for cooking pasta: a ratio of one liter of water to 100 grams, with the ideal being 6 liters of water for a 500 gram package.
- Do not wash the pasta!
- Remove the pasta before it is ready and cook it with the sauce.
- It is recommended to remove the pasta from the heat a minute before it is ready, transfer it to a colander, and continue cooking in the pan or pot in which the sauce is.
- Contrary to popular belief – do not add oil to cooking pasta. This will prevent the sauce from sticking to the pasta.
- To upgrade the dish: After you have finished filtering the pasta. Sprinkle it with a little grated Parmesan cheese.
For a tasty pasta recipe, click here.